We are a group of professionals with extensive experience over the years in the sports industry, especially in golf related businesses. Our expertise is focused on management, training programmes, events, tournaments and golf equipment. We offer consultancy and design services to golf clubs, as well as advice to projects in the leisure and entertainment industry.
COMBINING GOLF & EXPERIENCE AND ALWAYS COMMITTED TO OUR WORK
We are not in competition with anyone.
We don’t play the game of being better than others.
We try to be better than yesterday.
I have been fortunate enough to be born into a family where golf has been a way of life. During my professional career, I have had the opportunity to get to know this sport, from an early age, and from practically every angle thanks to the priceless opportunities that Seve Ballesteros gave me;
Thanks to my responsibilities as Managing Director of Amen Corner, I directed and managed more than 40 international professional golf tournaments in more than 8 countries and in two continents (Spain, Portugal, France, England, Ireland, Thailand, China and Brunei).
Collaborating in the design of golf courses with Trajectory. The former design company of Seve Ballesteros.
Working as a personal assistant for Seve, I got to know how sponsorship agreements work. I learned negotiation processes not seen in universities and I developed unique and fun projects during Seve’s last period as a player including, amongst others, golf club designing. Through all these learnings I have the resourses today to advice in various areas of this game.
With Seve I experienced and learned to work with the demands of a number one. I experienced golf as a caddie in high-level professional tournaments, highlighting the US Masters in 2003 and his last major in 2007.
And although most of my experience has always been more linked to the management and business side of golf, in 2000 I got my professional player licence and I am currently a golf instructor and member of the PGA of Spain. I have enough knowledge to apply current technology to help golfers improve their game.
From all my experience, where I have lived all kinds of moments and scenarios, when I acquired more knowledge was during the most difficult stage of Seve´s life; the terrible illness that he lived during his last years and all that he taught to so many of us during that time. Especially with his invitation in 2009 to start the Seve Ballesteros Foundation. During this last stage with him (2009-2013) I was able to start up this organisation thanks to many professionals and institutions (especially Cancer Research UK) who made it possible to start up a project that mainly aimed to contribute to the research of brain tumours. During this period and thanks to our joint work with CRUK, between 2009 and 2012 we were able to contribute with more than 2.5 million euros to research programmes against this terrible disease.
In 2013 I decided to leave the SB Foundation to join Entertainment Group Asia Limited in Hong Kong (2013-2021). Thanks to the welcome and opportunity provided by this company and its chairman Lincoln Venancio, I have been able to live in one of the most exciting cities in the world and got involved in projects related to golf and other sports providing consultancy and advisory services. One of the great experiences during this time was the start-up and development of the Ronaldo Football Academies in the city of Hong Kong.
I currently provide consultancy and advisory services to different sports related businesses and start ups, I continue offering golf lessons to several students in Asia and am developing an innovative golf putter that I am really enjoying.
All the experience and knowledge I have acquired over the years would never have been possible without the presence and help of a large number of great professionals and people who showed me how to do things, and from whom I learned and still keep learning every sinle day. To all of them I extend my deepest gratitude.